Wedding Brands

Over the past few years, I’ve had the opportunity to work with the lovely and talented Janice of Bellwether Events. Years ago she emailed me out of the blue because she had spotted my business cards on Oh So Beautiful Paper, and asked if I’d design cards to show off her new brand. Those blind embossed then offset printed and triplexed with a bubblegum pink center sheet beauties were just the start of a beautiful friendship!

Recently she’s invited me to help put the finishing touches on a few of her top-notch weddings via my favorite thing in the world—stationery! I just started working on a new event this week and stepped on my soapbox for a minute (or ten) about the importance of branding a wedding. I know for most people this sounds extreme, but developing a solid brand not only catches the attention of your audience, but makes your event more unique and memorable.

Ideally, your event should be consistently branded from the first time your guests ever hear about it, all the way through the final thank you note you send them after all is said and done. I’m not saying you need to monogram everything in sight for the next ten months of your life! You just don’t want to send a save the date with a flamingo followed by invitations with watercolor landscape for a wedding that’s taking place in the library. You see where I’m going here.

So, you can imagine how slightly over the top things may have gotten when it was time for someone like me to plan their own wedding, right?

Well today is the third anniversary of hands-down, the best day ever—and I realized I’ve really never shared much more than our invitations with anyone other than who was actually there. So here’s a look behind the scenes of Matt + Carrie® from start to finish.

Enjoy!