This Life in Progress

BLogger, educator, and community leader for divorced and blended Families

I worked with Kate to develop a brand to portray her voice and properly represent her in front of her rapidly growing audience. The goal of the project was to make sure we created a brand that would symbolize a resource for learning, coaching, support, and potential products, not just the content that was currently in place or for her as an individual. 

Since Kate already had a web development team in place, I provided them with a style guide for typography and colors to incorporate along with the new identity system.