Complete Brand Development
Casper's General Store
General Store in Pillow, Pennsylvania
When an old high school basketball teammate emailed me out of the blue about her dream to bring a 1840s General Store back to life, I was on board.
In addition to launching her brand, we set forth with these goals in mind: to create a thriving local business that acts as the center of town, to enhance the appeal of Pillow, PA and drive out-of-town traffic, to drive home a sense of community and build a loyal base of regular customers, to offer real food and necessities at a convenience.
And with a pinch of tradition, a dash of handcrafted appeal, and a whole lot of friendliness, this brand was off and running.