Complete Brand Development
Resounding is a polling and response app that intuitively captures and reports feedback by visually capturing both opinions and strength of preference to questions.
Brought in early in the development process for this project, I was able to not only work on the brand but also the app design itself. As a result, the two heavily influenced each other—which makes sense given the design-driven solution that this product brings to the market.
The goal for the brand was to create an identity that was intuitive and inviting, but also concise and analytical. Used primarily by consultants and human resource professionals, I also wanted to provide them with a fresh interface that would encourage engagement (and not seem like work).