Niche Boutique Fitness
Yoga, Pilates, and Functional Training Studio in Richmond, Virginia
Jaclyn approached me at the end of 2016 when she realized she needed to rename her recently established business. Rather than being frustrated and settling for the first available solution, she saw this as an opportunity to truly create the brand and studio she and her clients desired.
Through the planning and discovery process, we identified the approach that would help her continue to grow a strong and loyal user base and create a thriving business that would support the growth and expansion goals she outlined.
To mirror Jaclyn and her staff's service offerings, I designed an identity evocative of quality, balance, efficiency, craftsmanship, femininity, and confidence.