Hello Consumers

JOB #: HC-16001

Brand Brief

These are the key takeaways I want to keep in mind throughout the project.

Purpose of Project

  • To launch a new product
  • To introduce a new concept to the market place

Business Goals

  • To build brand awareness
  • To grow a strong and loyaluser base
  • To provide a more approachable and efficient solution for client base

Market Position

  • Newcomer
  • Unique offering currently unavailable in market


Customer Traits

  • Trendsetters, leaders, confidants
  • Practical, informed
  • Want to be heard

Customer Demographics

  • Millennials–Gen X
  • More females than males
  • College-educated
  • Professionals
  • Middle class

Customer Persona

  • Kelly
  • 34
  • Mother of 2 (8-year-old boy and 5-year-old girl)
  • Bookkeeper
  • Spends a lot of time on facebook
  • Is very social (sometimes a little gossipy) 




  • Approachable
  • Conversational
  • Empathetic
  • Friendly
  • Hopeful
  • Informal
  • Inviting
  • Personable
  • Warm

Brand Tone

  • Conversational, warm, and friendly

Brand CHaracteristics

  • Light
  • Bright
  • Cheery
  • Clear

Brand Role Models


Mood Board

These images are intended to reflect your project’s ambiance, rather than the subject matter itself.