Hello Consumers
JOB #: HC-16001
Brand Brief
These are the key takeaways I want to keep in mind throughout the project.
Purpose of Project
- To launch a new product
- To introduce a new concept to the market place
Business Goals
- To build brand awareness
- To grow a strong and loyaluser base
- To provide a more approachable and efficient solution for client base
Market Position
- Newcomer
- Unique offering currently unavailable in market
Competitors
Customer Traits
- Trendsetters, leaders, confidants
- Practical, informed
- Want to be heard
Customer Demographics
- Millennials–Gen X
- More females than males
- College-educated
- Professionals
- Middle class
Customer Persona
- Kelly
- 34
- Mother of 2 (8-year-old boy and 5-year-old girl)
- Bookkeeper
- Spends a lot of time on facebook
- Is very social (sometimes a little gossipy)
"Kelly"
DESIGN SHOULD COMMUNICATE
- Approachable
- Conversational
- Empathetic
- Friendly
- Hopeful
- Informal
- Inviting
- Personable
- Warm
Brand Tone
- Conversational, warm, and friendly
Brand CHaracteristics
- Light
- Bright
- Cheery
- Clear
Brand Role Models
Mood Board
These images are intended to reflect your project’s ambiance, rather than the subject matter itself.